AT&T Megastore Aims to Make It Fun to Buy a Phone - New York Times
I struggled with this one for a minute, something didn't seem right. Apple is new and trendy, you might argue the same about Cingular, but AT&T? AT&T is an old company and I think it will be seen that way. If they can capitalize on the "trendiness" that Apple managed, perhaps they can pull it off, and the stores in general have got to be a tiny part of the AT&T business.
Either way, I don't think it will ever be fun to by a phone, with all the paperwork and waiting around.
