Google Tests an Ad Idea: Pay Only for Results - New York Times
Affiliate advertising is nothing new, an author's site might have a link to amazon and if you by the book the author (or whoever placed the ad) gets a cut. Google is simply taking their super simple, but cutting edge ad system and taking some risk away form the ad purchasing customer. As the article mentions, it also prevents "clicking scams."
Emerging types of online advertising are exciting, advertisers have to find innovative ways to non-disruptively sell their wares. It has to be unobtrusive and easy to investigate. The only time I click on an add is following a Google search when it seems like the in line Google ads match my query better than the actual search results, and I click the ad knowingly. How to market in this day and age?
