Monday, March 24, 2008

Content Distribution

hulu: Watch your favorites. Anytime. For free.

If you haven't heard of hulu, you will, give it some time. I think it will change everything TV/online marriage related. Hulu is a joint venture between FOX and NBC that allows you to go watch your shows, news, sports, or movies online with "limited commercial breaks." We've all seen this set up on NBC's web site or the CW's and whoever else is doing it, but hulu is taking the clearing house approach.

All that's missing as far as I see is TARGETED ads. That is, hulu should make me register, which I'm sure they will, it's still beta, and then my commercials won't be for feminine hygiene products or something else that no matter how great it is, I'm not going to buy it.

In the end though, Hulu changes TV and advertising, first slowly, then watch out. See Google with respect to Web search, maybe not that big, but "domain altering" for sure.