I think Yelp is a pretty amazing site. To like it, use it and enjoy it, it has to have a developed user base in your city. The concept is simple, user generated content that rates business and gives "tips" and tricks. In my view, so far, yelp has done a good job of keeping content fresh and hasn't become, or at least not visibly succumbed, to advertiser manipulation.
But, what makes yelp work is how intuitively one can search by neighborhood. I sort of found myself picking between it and UrbanSpoon, which is also great. Ultimately, the little tips and tricks the yelpers are sharing are what makes yelp a little better. Indeed, I've got the bookmark to a great mobile search widget on my iPhone.
Techcrunch takes a look at Yelp's most recent funding (not quite profitable yet kids) and it's future competitors, which I agree, will be Google Local and Yahoo Local.
Yelp Raises $15 Million Fourth Round, Rumored Valuation $200 Million
