Rest for the Weary, and Wi-Fi Too, All for Less Money - New York Times
This looks at smaller hotel companies selling rooms like airline tickets (cost up front) with no hidden charges and the use of smaller, higher quality rooms. Lots of growth here as these folks tap into value. People like nice things and are willing to sacrifice a window or a large room for feelings of modern sophistication.
Great marketing by one hotel that offers 5 1 pound rooms, a few more at 30 pounds, and the rest at 79 pounds. All good prices for what it buys you but the marketing campaign gets people to the site and the revenue comes in early.